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Strategic Marketing

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Strategic Marketing at Chicago Business School

Course Overview

Our Strategic Marketing program is designed to equip students with the knowledge, skills, and strategies needed to excel in today’s competitive business environment.

Through a comprehensive curriculum and hands-on learning experiences, students gain a deep understanding of marketing principles and practices essential for driving business growth and success.

With a focus on experiential learning, students are immersed in real-world scenarios, allowing them to apply theoretical concepts to practical situations. Through case studies, simulations, and interactive projects, students develop critical thinking skills and hone their ability to strategize and execute effective marketing campaigns.

Furthermore, our curriculum goes beyond traditional marketing techniques to explore cutting-edge topics such as digital marketing, social media strategy, and data analytics. Students learn to harness the power of technology and data-driven insights to craft targeted marketing initiatives that resonate with today’s consumers.

Tuition: N150,000
Course Duration: Full Time: 4 weeks average

  • Preparation for Diverse Career Opportunities
  • Enhancement of Analytical and Decision-Making Skills
  • Contribution to Business Growth and Success
  • Cultivation of Creative and Innovative Thinking

Key Highlights

Comprehensive Curriculum

Our program covers a wide range of topics, including financial analysis, investment management, corporate finance, managerial accounting, and financial reporting. Through a combination of theoretical knowledge and practical applications, students gain a deep understanding of financial concepts and techniques.

Hands-on Learning

We believe in learning by doing. Our program incorporates hands-on projects, case studies, and simulations to help students apply theoretical concepts to real-world scenarios. Through these experiential learning opportunities, students develop critical thinking, problem-solving, and analytical skills.

Career Preparation

Our Finance & Accounting program prepares students for various career paths in finance, accounting, and related fields. We offer career development resources, networking opportunities, and access to industry events to help students launch successful careers upon graduation.

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